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Client
Best-Selling Product on JazzUpCo
JazzUpCo
Service
Product design
Flatware design
Recognition
AVA
2022 / Stainless Steel Flatware
Overview
AVA is a cutlery collection developed for Jazzupco, a brand built on the idea of “jazz up”, bringing energy, freshness, and emotional uplift into everyday life through design. In this project, we helped Jazzupco translate this vision into a refined product line that elevates daily dining into a more meaningful and sensory experience. AVA is designed to bring softness, balance, and emotional clarity to the table through thoughtful form and proportion.
A Quiet Object That
Elevates the Table.
AVA becomes more than a cutlery set, it is a complete dining system designed to quietly enhance everyday rituals. The full collection brings consistency in form language while allowing each piece to feel distinct yet unified. Through simplicity, balance, and tactile elegance, AVA creates a dining experience that feels effortless, calm, and emotionally present.
The piece of alive art
for your indoor garden.
Turning Movement Into a
Language of Everyday Beauty
We believe in transforming ordinary moments into something more vibrant and expressive. Our role was to translate this philosophy into a physical object system that feels calm yet full of life. Inspired by the graceful motion of a flying bird, AVA captures fluidity, lightness, and natural rhythm in its form language. Soft curves, slender proportions, and continuous silhouettes turn movement into a tactile experience, where beauty is not applied but embedded in the structure of each piece.
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