Client
LG OLEDs Go! competition - 3rd Place
Featured on Behance
LG Display | Dezeen
Service
Industrial design
Recognition
VIVID
2022 / LG OLED Movable AR Screen
Overview
VIVID is an award-winning concept, winning 3rd Place in the LG OLEDs Go! Competition, designed to unleash the full potential of LG Transparent OLED technology. Conceived as a movable OLED dividing screen, VIVID responds to the post-COVID lifestyle, where the boundaries between working and living have blurred, redefining space through light, motion, and digital nature.
The piece of alive art
for your indoor garden.
When space learns
to breathe again.
We envisioned a future where displays don’t dominate space, they soften it. VIVID transforms transparent OLED into a living layer of the interior, allowing users to shift seamlessly between focus and relaxation, work and home. By merging technology, architecture, and emotion, VIVID restores balance and well-being to everyday environments.
A living divider for
a new way of life.
VIVID features a transparent OLED screen that functions as both spatial divider and digital canvas, displaying animated artwork and AR-like plants that enhance mood and atmosphere. Easily movable and endlessly adaptable, it enables millions of ways to personalize interiors, turning technology into a calm, vivid, and human-centered experience.
