Client
Shinwoo Kim
Concept design
Service
Industrial design
Design Assistant
AURŌRA
2024 / Smart Mixer Grinder

Overview
Aurōra is a smart mixer grinder that enhances cooking through intuitive touch control and interactive lighting inspired by the aurora. Aurōra redefines the traditional mixer grinder with a seamless blend of aesthetic elegance and intelligent interaction. Designed for modern kitchens and mindful users, it introduces a new sensory layer to food preparation through responsive lighting, modular jars, and intuitive touch controls. Inspired by the poetic beauty of the aurora, this product aims to elevate everyday rituals with emotional depth and technological sophistication.

Bring the beauty of light
into daily kitchen routines.
Inspired by the aurora borealis, Aurōra turns blending into a sensory experience, combining smart interaction, tactile control, and emotional design. How can a kitchen appliance spark emotion, not just function? Most mixer grinders feel cold and mechanical. We set out to redesign it as a smart, intuitive, and visually compelling product for the modern home.




The piece of alive art
for your indoor garden.





Form, function, and feedback
seamlessly combined.
Aurōra features a central smart knob with a circular interface that combines analog control with real-time digital feedback through an interactive light ring inspired by the aurora. Its modular system allows easy switching between blending and chopping jars using a single base, while a push-to-lock lid and dedicated spout ensure safe, mess-free pouring. Designed with a translucent matte-black body and fluted glass jars, it brings together intuitive interaction, functional elegance, and premium materials in a compact, modern form.



